In earlier days when ever there is any updates in Google algorithm the name was given at Webbmaster World like Mayday update.  Latter on Google start giving their own name like Panda. On April 24, 2012 Google released a new webspam algorithm and first name given was “webspam algorithm update.” by Google and latter on Officially it was named as Penguin. We are tracking the history of Google Penguin updates

• Google Penguin updates on April 24, 2012 (impacting ~3.1% of queries)
• Google Penguin updates on May 26, 2012 (impacting less than 0.1%)
• Google Penguin updates on October 5, 2012 (impacting ~0.3% of queries)
• Google Penguin updates on May 22, 2013 (impacting 2.3% of queries)

People are calling them also Google Penguin I, II, III, IV in sequence of dates. Some call last updated on May 22, 2013 as Penguin 2.0. Yes it is, Matt Cutt confirmed “we’ve been referring to this change as Penguin 2.0 internally.‘

You must have heard of search engine spam or web spam. Recently I read on Google blog “pure spam”. Google has considered it as one type of spam. Sites using the most aggressive spam techniques are classified in this category.  Following are considered as “Pure Webspam” :-

• Automatically-generated gibberish
• Clocking
• Scraping content from other websites
• Intentionally violation of Google’s Webmaster Guideline [Read more...]

In Google blog post by Yong Zhu, from the rich snippets testing tool team, Google released Revised Rich Snippet tool renamed as Structure data testing tool in Webmaster tools.

This seems More accurate rendering of the rich snippets, cleaner User Interface (UI), and translated in many languages like Arabic, French, Spanish, and many more! [Read more...]

As we know that Google has started rolling out vanity URL’s for only those profiles and pages which are verified, so how you can get your account verified…. Check out on the detailed page [Read more...]